Product-Service Designer form Germany.
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LifeBeam VI

The First True Artificial Intelligence Personal Trainer. Most successful crowdfunding project in the fitness wearable sector of all time.

Meet the future of personal training.

Meet the future of personal training.

What if your wearable fitness device didn't just track your stats and steps, but actually transformed your workout experience? What if it learned your habits, helped set goals, then coached you with smart, real-time actionable intelligence? Vi is a first-of-its-kind, AI-powered personal trainer that lives discreetly inside of a wireless headset. Using embedded biosensors to read your vitals and track movements, Vi provides in-the-moment feedback and personalized coaching for the user.

Premium wearable tech company LifeBEAM has powered products for brands like Samsung, Under Armour and JBL, and partnered with MINIMAL to help realize their latest venture.

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“This new activity tracker is like a Fitbit, Amazon Echo and a pair of Beats rolled into one product.”

“This new activity tracker is like a Fitbit, Amazon Echo and a pair of Beats rolled into one product.”

- Macworld

Product available to buy here.

Most succesful crowdfunded fitness wearable of all time.

Most succesful crowdfunded fitness wearable of all time.

Power to to the people. Originally launched on Kickstarter with a goal of $100K, Vi captured nearly $1.7M from more than 7,200 backers worldwide, making it the most successful fitness wearable on Kickstarter to date.

Iconic Shape and Interaction

Iconic Shape and Interaction

The product can be minimised to a small package size for convenient transport by a quick iconic folding mechanism. Two Magnets holding it together. In addition the ear-buds can snap easily into the magnetic ends of the product.

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Bio-Sensing earbuds

Bio-Sensing earbuds

With most headsets, earbud and cable management can be a mess. We addressed this issue by placing magnets in both Vi’s earbuds and the headset. This solution also allows for dual wear styles and storage options. 

For quick stow away during a workout, the earbuds can snap to each other and comfortably hang on your chest pendant style, eliminating loose cables. The earbuds can also snap to the tips of the headset for sleek storage and easy transport. Concave and convex surfaces on either ends of the earbuds and headset serve as a subtle queue for placement, making it impossible to attach the earbuds to the wrong side. It’s a small but useful detail.

Quick + Dirty

Quick + Dirty

Working quick and dirty in the shop has its benefits. It was critical to refining Vi’s form and tuning the ergonomic fit. Countless prototypes and models were developed, and through many rounds of tweaks and iterations, a simple universal form was born. Every prototype had to pass a run test, finding the balance between stability and long term comfort. The final ergonomic prototype was molded out of flexible urethane with a non-slip texture, which looks and feels as close to the real thing as you can get without manufacturing it.

Team credits

Team credits

MINIMAL Inc. (Pascal Ruelle, Ish Adams, Jerry O'Leary, Dave Seal, Scott Wilson). Client chose my concept while being an intern but core team member.